Founded as a passion project in the year 2011, Hyperfly was created by a family of immigrants who just moved to the U.S. from Germany. They went on to create the most unique and influential brand within the world of Jiu-Jitsu — Hyperfly. We are located in San Diego California, but Hyperfly has influence all over the world.
The story of Hyperfly’s journey connects deeply to its mantra, “You Can’t Teach Heart.® As authenticity, diligence, and perseverance have become the core values of the company, Hyperfly has been able to create a community of fighters who share the same DNA.
To have heart is more than to practice discipline. It’s to push yourself even harder when everyone else quits. It’s to put in the work that no one else is willing to. It is not about how many wins you have or medals around your neck, but what you gave of yourself in battle. It’s to fight for honor, not for gold.